The mobile consumer isn’t ‘new’ anymore. In the near decade since the iPhone, brands have gone from delivering quirky interactions to services that seamlessly fit into consumer’s lives, whenever and wherever they need them. The best mobile communications forget the screen, and even the device to focus on when the user needs your services – then delivers that in the most convenient way possible via an app, a mobile website or even a chatbot.
This demands new ways of thinking, planning and delivery. We believe that we look at mobile differently and have defined two core areas that mean we can deliver this approach for our clients;
Harnessing technological advances to shift mobile behaviour and better serve consumers
If you’ve got a minute keep reading to see our seven key mobile insights of the moment that we believe are driving the mobile agenda.
Convenience (48%), security (46%), and speed (42%) are the most common elements of a good mobile experience for consumers.
We’re heading toward an age of assistance where, for marketers, friction will mean failure, and mass messages will increasingly mean “move on.”
91% of phone users turn to their phones for ideas in the middle of a task.
Eight in ten consumers (80%) report that the mobile experience is now a priority consideration when deciding when to make a purchase
Applying the personal touch at scale is becoming a necessity rather than a ‘nice-to-have’.
When it comes to customer loyalty you have to ensure you’re changing behaviour and improving lives, not just offering a reward.
More than 1bn devices will incorporate fingerprint readers in 2017. Devices are safer than ever and that builds trust with consumers.
If this approach sounds right up your street or even if you’re just interested to know more, get in touch with Ruth to arrange to call or visit.