The mobile consumer isn’t ‘new’ anymore. In the near decade since the iPhone, brands have gone from delivering quirky interactions to services that seamlessly fit into consumer’s lives, whenever and wherever they need them. The best mobile communications forget the screen, and even the device to focus on when the user needs your services – then delivers that in the most convenient way possible via an app, a mobile website or even a chatbot.
This demands new ways of thinking, planning and delivery. We believe that we look at mobile differently and have defined two core areas that mean we can deliver this approach for our clients;
Harnessing technological advances to shift mobile behaviour and better serve consumers
If you’ve got a minute keep reading to see our seven key mobile insights of the moment that we believe are driving the mobile agenda.