Really great marketing and communications always have the consumer at their heart. The wants, needs and dreams of the consumer and how they live their lives day-to-day, minute-to-minute. The digital revolution has changed how consumers live and therefore how marketing works. Old-style planning models based on linear consumer journeys and conversion funnels fall apart in the always-on, in-the-now digital world.
This demands new ways of thinking, planning and delivery so we’ve defined three core areas that help us realise this philosophy for our clients;
Our point of view based on years of experience in digital but also by tuning into the macro and micro trends happening in consumer behaviour. Below are five trends that are driving our thinking about the world of digital. Take a look, it’ll only take a minute.
Mobile now dominates web traffic.
“For the content snacking generation; video is now starter, main & dessert.”
Ogilvy Trends 2017
Written content is getting longer, ranking higher and generates 9x more leads
“Instead of the commercial, be the show. Instead of the banner ad, be the feature story”
James O’Brian – Mashable
Use segmented audiences and personalise content to really drive relevance and stand out. Personalise content and offers based on consumer data.