Our Digital Philosophy
Designing and activating consumer experiences in a digital world
Really great marketing and communications always have the consumer at their heart. The wants, needs and dreams of the consumer and how they live their lives day-to-day, minute-to-minute. The digital revolution has changed how consumers live and therefore how marketing works. Old-style planning models based on linear consumer journeys and conversion funnels fall apart in the always-on, in-the-now digital world.
Our philosophy is to create always-on, connected digital experiences that enhance consumer joy and build preference and loyalty.
This demands new ways of thinking, planning and delivery so we’ve defined three core areas that help us realise this philosophy for our clients;
We haven’t just decided to think this way
Our point of view based on years of experience in digital but also by tuning into the macro and micro trends happening in consumer behaviour. Below are five trends that are driving our thinking about the world of digital. Take a look, it’ll only take a minute.
Right place, right time, right stuff
Audiences are everywhere, at all times, meaning so are the opportunities. We have great insight tools and great brains to make sure we know what, when and where.
Mobile now dominates web traffic.
“For the content snacking generation; video is now starter, main & dessert.”
Ogilvy Trends 2017
Attitudes beat demographics
A move to audiences grouped by behaviour rather than demographic means we need to target by attitude. When you say “Our target audience is cat lovers who have a can-do attitude to life”, we say “We’ve found them – let’s go”
Deliver Dopamine
In an uncertain world content has to do much more than answer a question it must be connect with people on a human level. Usefulness isn’t enough – content must make you feel…better, happier more alive.
Written content is getting longer, ranking higher and generates 9x more leads
25 Content Marketing Stats Guide Your 2017 Strategy
Seven ways google helps you unlock the secrets to creating killer content
Touchy Feely
Technology is outperforming tradition user experiences. What’s the point in delivering great content and surrounding it by a clunky interface. You wouldn’t give someone a diamond ring in a carrier bag and consumer won’t say “yes”.
“Instead of the commercial, be the show. Instead of the banner ad, be the feature story”
James O’Brian – Mashable
Don’t forget me
We live in a ‘zero wait state’. Consumers want speed and there expect to be remembers wherever they go. Seriously – don’t ever not recognise them. When they visit provide slippers and their favourite chair.
Use segmented audiences and personalise content to really drive relevance and stand out. Personalise content and offers based on consumer data.
Some of our digital work
See all digital workWhat we're saying about digital
Does this approach sound right up your street? Get in touch
If this approach sounds right up your street or even if you’re just interested to know more, get in touch with Ruth to arrange to call or visit.