Ally Dowsing-Reynolds, Head of Digital Strategy & Social Media for Brass Alt, has been named one of the most influential people in the UK’s social media industry by The Drum.


The Social Buzz Top 50 was compiled by The Drum from a list of nominated individuals from the UK, with judges awarding rankings for the final 50 based on leadership, innovation in the sector, and overall contribution made to the industry.

The results reflect Ally’s 16 years in the industry which includes helping steer social media strategies for brands such as Ribena, L’Oreal, HARIBO, Lucozade, Sensodyne and Panadol.

The award marks a successful year for Ally and the social media team, with award nominations from The Digitals, The Drum Network Awards and Social Buzz Awards, and the inclusion of clients HARIBO, Ribena and Lucozade Energy in the Social Brands Top 100.