Leading agency, Brass, has scooped the top accolades of ‘Agency Creative Team of the Year’ and ‘Content Marketing Campaign of the Year’ at The Drum Network Awards. Both trophies were awarded for the ‘Ribena Colouring Café’ digital and social marketing campaign, which also received a Commendation from the judges in the category of ‘Best FMCG Campaign Strategy of the Year’.
Brass received the awards at a prestigious ceremony hosted by the Drum Networks Awards which celebrates the very best of agency marketing.
“Contextually relevant, witty, on brand and leveraged the broadcast nature of digital well across multiple audiences.”
Central to the winning ‘Ribena Colouring Café’ campaign was a Ribena branded pop-up café in Covent Garden created by Brass to be used in the extensive online marketing campaign. Working with Bristol based artist Alex Lucas, Brass invited social media influencers and Ribena fans to visit the café and colour-in 120 individual tiles which then formed a giant illustration; creatively bought-to-life with a series of animated projections. The agency used a documentary crew to capture the day, the results of have been viewed over 12 million times to date.
“We are incredibly proud of the campaign we’ve produced for Ribena. From concept to creative execution, this has been a team effort, so it’s great to have our work recognised with the special award of Creative Team of the Year. To win this, and the ‘Content Marketing Campaign of the Year’ is testament to the success of the campaign and the great results we’ve received.”
The win of the two Drum Network Awards capped a week of accolades for Brass, including being listed in the prestigious 2016 Drum Digital Census, and ranking #8 in the Prolific North Top 50 Integrated Agencies for 2016.