TD Direct Investing
Putting customer stories at the heart of a multi-channel campaign
TD Direct Investing, the online share dealing and investing service, had some big ambitions for their brand. So we developed a creative strategy to challenge and disrupt the DIY investing world.
Based on the truism that when you’re equipped and empowered to do something yourself, you feel more confident and ultimately more rewarded, we used real TD customers (and their stories of self-achievement) to dramatise this ‘I Can’ brand attitude.
Our work covered sponsorship, advertising, pre-roll video and overlays, online display, social, affiliates and PPC. A new website amplified the brand story, encouraged sign-ups and became integral to the campaign’s success.
Winning Gold for Customer Insight
Winner of ‘Best Use of Customer Insight’ at the CIM Northern Awards 2016