SuperBreak
Creating a TV advert and integrated campaign to drive awareness
When the short break specialist, SuperBreak, rolled out a new identity, they saw it as the perfect opportunity to relaunch their brand. A challenger to many bigger and better-known travel brands, they lacked the sizable TV production budgets of their competitors.
Despite this, we created a TV-led campaign that stood out for its charm, simplicity and strong response-driven approach.
Supported by outdoor, radio or door-drops in campaign regions, we saw big increases in visitors to the SuperBreak website and double-digit uplifts in key sales regions.
