Soreen
Partnering the biggest film release of the year to increase sales
How can one successful brand leverage the huge consumer appeal of another? That’s a question we solved spectacularly with our multi-award-winning Minions promotion for Soreen, the squidgy malt-loaf snack.
We gave Soreen lovers the chance to win a trip to Universal Orlando Resort with their family to attend an exclusive party with the Minions - Kevin, Bob and Stuart. Other prizes included VIP screenings of Minions for friends and family and goody bags full of movie merchandise.
We created promotional packs and supporting microsite and activated the promotion throughout the shopper journey with outdoor and retail advertising, experiential, POS and extra display.
We've struck gold!
Winner of five IPM Awards, the FAB Gold Award for Effectiveness in Sales Promotion, and a Masters of Marketing Award, our Minions promotion has also delivered maximum sales success.