Ribena
A colourful new approach to Ribena's digital marketing
Brass successfully launched a huge digital marketing campaign in 2016 to promote Ribena Light. Leading a multi-agency team, we brought the Ribena brand essence alive through the Ribena Colouring Café. Our aim was to produce a series of hero videos and content, tailored for different social platforms, which would drive engagement.
The idea behind the video? A 120-tiled, Ribena-inspired illustration that would be coloured in by fans, bloggers and vloggers at the one-day-only event in Covent Garden. Visit the Ribena website to find out more.
Content was amplified across Facebook, Instagram, YouTube & VoD. And an online colouring app allowed any user to get in on the act, sharing their artwork on social media. How Ribenary is that?
Bringing home gold for creativity!
Winner of ‘Agency Creative Team of the Year’ and ‘Content Marketing Campaign of the Year’ at the Drum Network Awards.
Winner of The Grocer Top Campaign 2016 – Soft Drinks, Squashes and Cordials