New Look
Shop Style, Get Prizes
When New Look wanted an AW16 promotional campaign with a difference, the fashionistas at team Brass Shopper were able to help.
Looking to drive transaction levels and engage New Look’s savvy shoppers in-store, online and on mobile, we created ‘Shop Style, Get Prizes’ with £1m of style prizes to be won! Simply spend in-store or online, photograph your receipt and upload, email or text to receive a promotional code.
We created in-store POS and built the promotional website, allowing customers to enter for a chance to win prizes or a 25% discount voucher, and partnered with Snipp Interactive to validate the photographed receipts. We also created a robust proof of purchase mechanic with Snipp Interactive that removed the need for complicated Epos integration.
Once online with their code shoppers were in with a chance of winning some great prizes from the worlds of Fashion, Fun and Getaways. Everything was up for grabs along with personal shopping experiences, spa breaks, cinema tickets, restaurant vouchers, magazine subscriptions and more! Plus all entrants who didn't win a main prize walked away with a 25% off voucher.
Our stylish multi-channel campaign included campaign POS throughout 600+ stores and online, plus communication throughout the shopper journey and across all consumer touchpoints. In addition to adding value, we looked to engage with the New Look audience in line with their shopping habits and behaviours.
The result? A simple, strong, innovative campaign with huge standout during peak trading.