Leeds Rhinos Foundation
Creating a film to gain corporate sponsorship for a sports charity
When the official charity of the Leeds Rhinos asked us to support their fundraising by creating a film to attract new sponsors, we leapt at the chance. We signed up star player Jamie Jones-Buchanan, to tell the charity’s story of ‘changing lives through sport’.
Other Rhinos team members also tackled our challenge, featuring in ads, posters and on social media. Our emotionally-charged campaign reached out to new audiences in the most powerful way – grabbing attention and opening eyes (many of which soon had a tear in them).
Awarded Gold by the CIM
Winner of ‘Best Not For Profit Campaign’ at the CIM Northern Awards 2016