Leeds Rhinos Foundation

Creating a film to gain corporate sponsorship for a sports charity

When the official charity of the Leeds Rhinos asked us to support their fundraising by creating a film to attract new sponsors, we leapt at the chance. We signed up star player Jamie Jones-Buchanan, to tell the charity’s story of ‘changing lives through sport’.

  • PR
  • TV & Film
  • Printed Collateral

Other Rhinos team members also tackled our challenge, featuring in ads, posters and on social media. Our emotionally-charged campaign reached out to new audiences in the most powerful way – grabbing attention and opening eyes (many of which soon had a tear in them).

Leeds Rhinos Foundation poster
Leeds Rhinos Foundation video pack

Awarded Gold by the CIM

Winner of ‘Best Not For Profit Campaign’ at the CIM Northern Awards 2016

Looking for award-winning creativitiy for your brand?

Leeds Rhinos Foundation: Changing Lives Through Sport
Winner of the CIM Northern Awards 'Best Not For Profit' Campaign

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