Leeds Beckett University

Rebranding Leeds Metropolitan University with a new identity

We’ve worked with Leeds Beckett University (formally Leeds Metropolitan University) on many brand and campaign projects. As part of their rebrand, we developed their new identity and brought it alive across many different touchpoints.

  • Branding
  • Full Service
Leeds Beckett brand guidelines

Our ‘BE Beckett’ campaign was central to their relaunch. Targeting prospective students, and their parents, we created two commercials (and numerous billboards) that captured the youthful energy of this dynamic university.

Leeds Beckett 48 sheet posters

Across TV, cinema screens, social platforms and online media, we helped Leeds Beckett University stand out in its northern heartland as a university with a new name and renewed purpose.

Leeds Beckett signage wayfinding

Leeds Beckett University Prospectus Design awarded

Brass takes home Bronze at The Heist Awards for Best Undergraduate Prospectus

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