Leeds Beckett University
Rebranding Leeds Metropolitan University with a new identity
We’ve worked with Leeds Beckett University (formally Leeds Metropolitan University) on many brand and campaign projects. As part of their rebrand, we developed their new identity and brought it alive across many different touchpoints.
Our ‘BE Beckett’ campaign was central to their relaunch. Targeting prospective students, and their parents, we created two commercials (and numerous billboards) that captured the youthful energy of this dynamic university.
Across TV, cinema screens, social platforms and online media, we helped Leeds Beckett University stand out in its northern heartland as a university with a new name and renewed purpose.
Leeds Beckett University Prospectus Design awarded
Brass takes home Bronze at The Heist Awards for Best Undergraduate Prospectus