Kellogg's
Creating a B2B digital platform to help retailer merchandising
At Brass, we have huge experience of the multi-billion pound, convenience retail and food-service market. Kellogg’s ambitions are huge in this area. And to support their European growth, they needed a B2B platform which was equally bold in its vision.
Kellogg’s Vantage was the innovative trade brand and digital platform we went on to develop. We designed it to present essential product information alongside practical hints and tips based around key audience types.
Users could identify not only the products they needed but also the best way to display them. Yes, it’s a trade website – but it has a lot of snap, crackle and pop.
