Confectionery giant HARIBO appointed us in 2014. Our role as their digital and social agency has been to develop the brand’s digital strategy and to manage their social online presence.
We have worked with HARIBO on both major campaigns and maintaining their always on social activity.
The social content celebrates consumers’ love for HARIBO, with a creative publishing plan of always on posts which focus on the brand’s hero products; Starmix, Tangfastics and Supermix as well as individual products and other ranges (such as the vegetarian rainbow range).
We have developed campaigns to support ATL TV advertising, push hero products, introduce seasonal lines and launch NPD and limited edition ranges.
Brass have created content for Facebook, Twitter and YouTube and were one of only seven Snapchat partner brands during the 2016 Olympics. We’ve taken the Rio carnival to a tube train and the Minions to the Angel of the North.
Our reactive content has been retweeted by Ellie Goulding and seen by millions of Zane loving 1D fans.
We’ve also developed promotions and designed and built interactive microsites featuring competitions to win everything from family cinema tickets every hour to love heart sunglasses.