HARIBO gets into a Carnival frenzy for the Rio Olympics

In 2016 HARIBO decided to bring back their Limited Edition ‘Frenzy’ versions of everyday favourites Starmix and Tangfastics - but this time with a Rio Carnival twist, to maximise on the interest in the Brazil summer Olympics.

  • Content Marketing
  • Digital
  • Social Media

Brass was tasked with generating content to stimulate awareness and engagement with the Frenzy new flavours, and to whip the country into a “Frenzy Carnival” frenzy. Involving animated dancing sweets and samba music, we developed a suite of videos to appeal to the target audiences of mums and fun-loving adults - adding some HARIBO childlike fun to everyday situations.

Snapchat video advertising was also used for the first time – producing fantastic results that achieved more than twice the benchmark for view-throughs. Sweet!

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