In 2016 HARIBO decided to bring back their Limited Edition ‘Frenzy’ versions of everyday favourites Starmix and Tangfastics - but this time with a Rio Carnival twist, to maximise on the interest in the Brazil summer Olympics.
Brass was tasked with generating content to stimulate awareness and engagement with the Frenzy new flavours, and to whip the country into a “Frenzy Carnival” frenzy. Involving animated dancing sweets and samba music, we developed a suite of videos to appeal to the target audiences of mums and fun-loving adults - adding some HARIBO childlike fun to everyday situations.
Snapchat video advertising was also used for the first time – producing fantastic results that achieved more than twice the benchmark for view-throughs. Sweet!
“Great ideas and amazing commitment to implement them!”
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