GSK Pirinase
Making science more simple with Pirinase
How do you launch an over-the-counter hay fever treatment to a young audience unfamiliar with the product and how to use it? That’s the question GSK posed to us when we developed our plans for Pirinase. Our response was to produce a factual and highly informative video. We developed a 50 second YouTube pre-roll that used a mix of animation and special effects to bring to life the Pirinase science.
Key points of the video talked directly to the viewer to drive engagement. The friendly, unpretentious style of the film stood out in what can be a complex purchase category. Launched in early spring to coincide with the start of the typical hay fever season, it became one of GSK’s highest performing videos ever.
The VTR (view through rate) for the video smashed targets and to date has had over 5.5million views.
