CITB
Changing the image of the UK construction industry
CITB is the training board for the UK construction industry. As part of their remit to improve perceptions of construction and make it a more appealing career choice, they briefed us to develop a new industry-wide brand, and image-building campaign.
We created ‘Go Construct’: a fresh, colourful and contemporary campaign that we brought to life across multiple touchpoints.
Using posters, site hoardings, radio, bus advertising, online banners, social media and a range of marketing collateral, we presented an exciting new image of construction – one that would appeal not only to school leavers, but also to graduates, professionals, teachers, career advisers, parents and peers.
