Changing the image of the UK construction industry

CITB is the training board for the UK construction industry. As part of their remit to improve perceptions of construction and make it a more appealing career choice, they briefed us to develop a new industry-wide brand, and image-building campaign.

  • Branding
  • Strategy
  • Printed Collateral

We created ‘Go Construct’: a fresh, colourful and contemporary campaign that we brought to life across multiple touchpoints.

Using posters, site hoardings, radio, bus advertising, online banners, social media and a range of marketing collateral, we presented an exciting new image of construction – one that would appeal not only to school leavers, but also to graduates, professionals, teachers, career advisers, parents and peers.

Looking for sector-leading insight and creativity?

"The insight and creativity shown by Brass has helped CITB represent the construction sector in an innovative and inspiring way"

Helen Sutton, Marketing Executive - CITB

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