The Shopper marketing team within Brass has announced new client wins, a brand new look and an expanding client service team following a year of major growth.
Recent wins for the Shopper Marketing team, contributing to £13m turnover for Brass, include Quorn, Costcutter Supermarkets Group, Soreen and JTF.com. They join a growing basket of FMCG and retail brands looking for effective promotional marketing support that influences shopper behaviour, rather than just consumer.
“Despite our youthful appearance, the senior planning and creative team at Brass have worked with half of the UK’s top 100 FMCG brands over the last 20 years. We bring a wealth of category insight and shopper experience to any brief whether market leader or challenger brand, big budget or start up, trial or loyalty.”
Brass Shopper has also launched a new brand identity and a dedicated website to showcase its approach, recent campaigns and the breadth of instore and online services now offered. These range from On-Pack Promotions to Experiential campaigns, Point of Sale to Online Advertising, and are complemented by a comprehensive retail media planning and buying team.
These are exciting times for shopper marketing at Brass, as technology unlocks on-the-go marketing, and more brands shift spend towards the point of purchase. We have the extensive in house resources required to create multi-channel shopper campaigns that have impact and give more immediate return on investment.
Joining the expanding Brass Shopper team is Account Executive Ellie Staveley. Ellie will work on multi-channel campaign delivery for Kellogg’s, Kinder Surprise, JTF.com and Superbreak; whilst Lawrence McNally has been promoted to Account Manager.
For more information about Brass Shopper, please visit the dedicated website at www.brass-shopper.com