Brass has added to its already extensive collection of gold trophies by winning a Masters of Marketing Award for Promotional and Shopper Marketing; the ultimate marketing industry accolade. The win marks the 7th trophy won by Brass for their industry-leading ‘Meet the Minions’ marketing campaign for FMCG brand Soreen.
Created by Brass for the UK’s favourite malt loaf, the Soreen Minions campaign included an on pack promotion to ‘Meet the Minions’ at Universal Studios USA, plus runners up prizes of private screenings of the ‘Minions’ film, last summer’s huge animated blockbuster. Brass also negotiated the rights to the film for the brand, and created and executed all key campaign elements including entry website, in-store display units in 2,000 supermarkets, and national outdoor poster advertising.
The prestigious Masters of Marketing award was judged by a panel of 25 eminent CMO’s, Digital Directors, and marketing industry thought-leaders, and was presented by comedian, Stephen Mangan at a glittering ceremony at the hip Toxy Cinema in London on 4th October, 2016.
Upon winning the marketing accolade, Paul McGann, Managing Partner at Brass, commented:
“I’m really pleased to say we beat loads of big brands and agencies to win the Masters of Marketing award for the Soreen Meet the Minions campaign in London last night. A massive thank you to everyone at Brass that made this the best shopper marketing campaign of 2016. I’m currently lugging around a giant letter ‘M’ trophy that weighs about 20kg and is potentially solid gold!”
The Masters of Marketing award ceremony, endorsed by Marketing Magazine, eConsultancy, Creative Review and Design Week, marked the start of the two day ‘Festival of Marketing’ event in London, where Brass’ award winning entry was displayed and where the winning campaign was on display.