Brass agency and Tall were announced the winners of the Advertising category at this week’s The Digitals awards 2014 for their work with Yorkshire Building Society.

Brass were responsible for booking all of the online media for Yorkshire Building Society’s official sponsorship of the Tour de France 2014 Grand Depart, while Leeds based agency Tall created the creative assets for the campaign. A huge congratulations to everyone involved!

The Digitals Winners 2014
The Digitals Winners 2014

“To be part of something so historic, so totally Yorkshire, was a fantastic experience. Winning an award for it was the icing on the cake”

Phil Stott Brass Group
Account Director

Phil and his team executed the YBS sponsorship campaign across hundreds of different banner ads (a staggering 300, to be precise), incorporating different creative themes, formats and sizes.

The campaign’s ‘Proud to be an official supporter sponsor and proud to be from Yorkshire’ messaging was also communicated on high-traffic websites like The Times, The Telegraph, Mail Online, ITV and the Yorkshire Evening Post, the latter featuring a homepage takeover and sponsorship of the paper’s microsite.


The Brass digital specialist team, also received recognition from the judges in the form of a Highly Commended in the Multi-channel Marketing category for their work as part of the all agency team for the Lucozade Sport Conditions Zone.

The multi-award nominated Conditions Zone was a cutting edge football facility built by Lucozade Sport to replicate the temperature and humidity experienced by the England team during the 2014 FIFA World Cup. Fans were then invited to experience the heat and humidity of playing in Brazil and see the effect the conditions had on their performance. Brass Alt developed the digital strategy and developed digital creative for the Conditions Zone campaign, including a portal website, drone footage, social assets and branded content which displayed on screens across the Zone.

A full shortlist of the winners can be found here