Becki  Jarvis has been appointed by Brass Insight as an Account Manager to join the shopper insight team

Becki brings a wealth of shopper and retail experience and expertise in food, drink and FMCG. Becki will be using exciting and innovative methods such as eye tracking to really get under the skin of consumer behaviour versus consumer opinion.  Becki will be working on a number of high profile retail accounts including ASDA and Illva Saronno.

Becki joins Brass from Principles Research where her main focus was on shopper opinions and behaviours across a wide range of categories for a varied portfolio of retail clients.

Educated at the University of Northumbria where she attained a BA (Hons) degree in Politics and Sociology, Becki started her research career with QA Research in York working on an extensive array of citizen's panels and ad hoc community projects for a number of local authorities including Leeds City Council.